BIOMEGA DESIGN

 “Biomega is a pioneer of the designer bike and the ideal partner for us in this venture."

- Antonio Bertone, Chief Marketing Officer for PUMA

Biomega is a premium urban bicycle brand, alone in its category. Biomega designs and develops bicycles and related accessories. The company is committed to contribute to the world by creating lifestyle oriented CO2 friendly alternatives to cars and thereby reducing CO2 emission and helping create clean city centers.

Biomega makes ´furniture for urban locomotion´ that starts in urban functionality and ends in high design. The brand features collaborations with PUMA and renowned designers such as Marc Newson, Ross Lovegrove, and KiBiSi. The company, which was founded in 1998, distributes its products in more than 20 countries, and has headquarters in Copenhagen, Denmark. If you want to know more about Biomega, you can visit www.biomega.com.

PRODUCT DESIGN 

"The objective of PUMA's new series of Biomega designed bicycles is to create unique bikes, refresh urban mobility and for an outside design lead company to share a different perspective so that we can learn from one another.”

 - Antonio Bertone, Chief Marketing Officer for PUMA

The new PUMA Bikes range carries its design legacy from the original PUMA Bike and its characteristic octagonal top tube. This top tube, the colorways, and the integrated carrier handlebars are a few of the design characteristics that distinguish PUMA Bikes.

The bikes are highly practical, fulfilling multiple needs (within a single, effective design) that are typically met by a wide variety of bikes. Functionalities from fixies, city bikes, folding bikes, and mini bikes have been remixed to accommodate the urban commute.